The following has been taken from (WEM, 2009, p31)
”Twelve concepts Every Young Person Should Learn About Business Before Graduating High School.
- The importance of mental and physical health
- The joy of business and opportunity recognition
- The economics of one unit
- The laws of supply and demand
- Don’t compete, CREATE a comparative advantage
- Wealth creation
- Marketing: putting yourself in the customer’s shoes
- Leadership and giving back
- Financial statements (ROI and breaking even)
- The basic sales call
- How to write a business plan
- The rule of 72”
(Educating the next Wave of Entrepreneurs, World Economic Forum, April, 2009, p31)
If you haven’t read, or at least seen the report I would strongly advise that you do. It is lengthy, so I am not suggesting that you read it from cover to cover, I do think that educators should be aware if the mains points though.
In the following weeks i am going to ‘unpack’ each of these and discuss the implications that they have for increasing a young person’s financial literacy.


what are you saying?